Listing your small business in an online local business directory will prove beneficial in the long run for small business owners and entrepreneurs. The more online business directories you list your business in the more benefits you reap.
Read on for the benefits of using online business directories.
Reduce Advertising Costs
Small business owners rarely have a large advertising budget. Listings in business directories provides small business owners a cheap, effective means of marketing their business venture. It offers a simple way to get customers to recognize your brand. A few online directories allows entrepreneurs to list their business for free, while some will charge a small fee. It costs far less than a paying for a television or radio advertisement spot.
Increased Traffic to your Website
Online business directories helps increase the amount of traffic your website receives. The more exposure a website has the more people are likely to visit it. Online business directories offer are linked to major search engine crawlers such as Google and YouTube therefore increasing the chances that your website will appear on major search engine results pages, allowing more people to see the website when they request a search.
Search Engine Optimization Benefits
Most online business directories are linked to several search engines which offers more inbound links. When an online visitor finds your website link in an online local business directory, they are able to click on it and are instantly re-directed to your website. This is an effective method to increase traffic. It also helps improve your status in the eyes of search engine crawlers too. Search engines rank your websites based on the amounts of backlinks traced back to your website. The benefits of being linked to a major online directory, such as Google My Business, adds more relevancy in the eyes of Google’s search engine crawlers resulting in a higher page ranking. The higher your search engine result, the more people are going to be redirected to your website.
Increase Your Revenue
Online business directories offers an effective way to increase your revenue stream. Customers are more likely to purchase your goods and services from you after they have visited your website. An online listing allows potential customers to remember your business’s name and directly interact with it.
Enhance Brand Recognition and Improve Customer Interaction
An online listing allows potential customers to remember your business’s name and directly interact with it. online business directories can help your business stand out to customers as well. Listing your small business in an online directory enhances your online presence especially by making your business stand out from the rest.
SERP stands for Search Engine Results Page and is an important term associated with online listings. Search engine results pages are web pages displayed to users after they launch an online using a search engine, such as Google. Users enter a search query using keywords, and the search engine presents them with a SERP.
Ideally you would want your business displayed at the top of a SERP.